Recipes on pack
Put recipes worth making on every pack.
Shoppers scan a pack when they want to know what to cook with it. A GS1 Digital Link QR code can open a recipe page you control and can change at any time, with no reprint needed.
Recipes that change with the season
Swap the recipes behind the code for seasons, promotions or new products. The printed code stays the same.
Show the effort up front
Taste2Effort shows that people want to know how hard a recipe is before they start. Put the time, effort and skill level next to each recipe.
Sell more of your range
Recipes can suggest your other products and link to where to buy them, so one scan can lead to the next purchase.