Allergy information
Clear allergen information, one scan away.
Around 2 million people in the UK live with a diagnosed food allergy. A QR code on the pack can show them clear allergen details and alerts that stay up to date if a recipe or factory changes.
Allergy alerts at a glance
Highlight the 14 major allergens and may-contain warnings clearly on the shopper's phone, where they can read them easily.
Always current
When a recipe or production line changes, update the allergen page straight away, without waiting for new packaging.
Better than small print
Large, readable text in the shopper's language works better than a crowded label, both in the shop and at home.